Genesee-FLX Climate Action Strategy Vision Video
Produced for the Climate Solutions Accelerator of the Genesee-Finger Lakes Region, this video highlights the vision for the future of a thriving Genesee-Finger Lakes region in New York State as described in the 2022 Genesee-FLX Climate Action Strategy.
Learn more and take action at climategfl.org.
Credits:
Kristen Van Hooreweghe, Climate Solutions Accelerator: Senior Director of Programs
Sherri Hamilton, EcoBlue Design Co.: Producer, Creative Direction and Design
Mark Sniffin, VisibleMR: Animation and Editing
Eric Troske, Hunger Media: Sound Recording
Brady Fergusson, Climate Solutions Accelerator: Narration
Regenerative Solutions for Waste Diversion Video
Produced for the Town of Geneva in New York State, this video proposes regenerative solutions for diverting municipal solid waste (household garbage) from landfills as a means for improving resource recovery.
Credits:
Jacob Fox: Sustainability Consultant
Sherri Hamilton: Producer, Creative Direction, Copy
Caitlyn Scully: Assistant Designer
Mark Sniffin, VisibleMR: Animation and Editing
TC Pellett: Narration
Climate Solutions Accelerator :: Color Your Community Green Marketing Assets
Color Your Community Green (CYCG) is an initiative of the Climate Solutions Accelerator of the Genesee-Finger Lakes Region that mobilizes climate action across small scale municipalities. CYCG is a network of all-volunteer climate-focused citizen action teams advocating for environmental justice and equitable climate solutions at the municipal level. To help CYCG teams participate in community events and promote awareness, we designed a customizable business card, canvas event banner, and t-shirts.
SDG #11 :: Illustrated Series
The United Nations 17 Sustainable Development Goals (SDGs) are an urgent call to action for a global partnership by all countries to end poverty and inequality, improve health, education, and economic growth, combat climate change, and protect the oceans and forests. Learn more about Sustainable Development Goal #11
What's Good® :: Branded Kula Cloth®
A custom illustration for an eco-friendly microbial hygiene cloth made just for females who love their outdoor adventures and also heed the code of ethics for wilderness activity to "leave no trace."
What's Good® is an online shop for eco-friendly products at fair prices. Please support this small business at shopwhatsgood.com
Read the story behind Kula Cloth® at kulacloth.com
What's Good® :: "Good News" Blog Content
Custom blog content development addressing various sustainability topics. Included research, writing, and supporting graphics, in addition to companion content promoted on organic social media channels.
Plastic and Recycling - 9/9/22
What's Your Ecological Footprint? - 8/24/22
Protecting Biodiversity - 6/17/22
Biodegradable vs. Compostable: What's the Difference? - 6/13/22
Composting Tips - 5/20/22
What's Good® :: "One Good Thing" Butterfly Card
To generate engagement with What's Good® customers throughout the month of February, we designed an inspirational card communicating the company's core values, mailed with every customer order. Messaging with the card encouraged customers to use it as a gentle reminder to notice the good around them — big and small, every day — by holding the cutout in front of something good and filling the butterfly wings with what they see. Customers were invited to snap a photo and tag What's Good on social media, or to simply keep the card as a daily reminder of gratitude.
What's Good® is an online shop for eco-friendly products at fair prices. Please support this small business at shopwhatsgood.com
"Unity" Custom Lettered Alphabet
Unity is a custom-lettered alphabet inspired by themes of social justice and humanity and features two design weights — thin and extra bold. The alphabet uses a design system that unites squares with circles, straight with wavy lines, serifs with sans-serifs, black with white. The extra bold design unites vector line with thick paint strokes, digital with paint, machine with the human hand. The union of these elements represents life, humanity, and our ultimate need to come together and reject divisions.
This work was included in the "Extra Bold" Social Justice Exhibition on display at the Arts and Innovation Center Gallery at Rowan College of South Jersey in 2019.